I will optimize the total experience of the user as they move through the website or app.
I will optimize the use and display of site or app across multiple browsers and screen sizes.
The site will look good! People will go "ahhhhh" and say "Nice!" and talk about it with their friends.
UX design, described in Alan Cooper's book "About Face: The Essentials of User Interface Design" as the intersection of a number of design disciples such as Graphic Designers, Information Architects, and Interaction Designers. I was introduced to these disciplines in college, through lectures and books with authors such as Donald Norman, Edward Tufte, Brenda Laurel, etc. This got me interested in the Design of Interactive Media, and led me into Web Design, Flash Application Design, and Graphic Design. I've continued my knowledge acquisition while in a professional role as a UX Designer, using focus groups with our users, creating Axure prototypes and mockups, and doing User Acceptance Training (UAT). I also continue to increase my knowledge by reading and attending several public events about UX Design in the Austin area each year.
I have been designing websites for years. Currently designing sites using responsive design with HTML5 and CSS3 that make the viewing experience optimal across screens of varying sizes. I use best practices in information architecture while determining what data is on each page and that the data on the page is logically grouped and interrelated, as well as how pages relate to each other. I also use elements of interaction design when defining menu and navigational structures, as well as deciding whether to use one affordance or another - say a set of radio buttons verses a drop down list. Finally, I make sure the the site is optimized for search engines, as well as using Google Analytics to track customer experience.
In my visual design I make sure to employ color theory to convey a pleasing look and feel for the front end of the user interface of the product while making sure the branding is clear, consistent, and eye-catching. When I am creating icons, I try to apply a user-centered, cognitive design approach and incorporate natural mappings to accepted symbols and iconography. I compose the placement and arrangement of visual elements with attention to such details as depth shape and negative space.